Outsourced Marketing Operations
Acquisition | Conversion | Analytics | CRM | Strategy | Marketing Operations & Tech
I help startups, scale-ups, SMBs and technology companies define and deliver their digital marketing and CRM strategies.
Over 15 years experience delivering growth and ROI in challenging and diverse B2C & B2B markets across a range of audiences, mediums and industries.
Be More Data Driven
Where can I help?
I specialise in helping startups, scale-ups, SMBs and technology companies define and deliver their marketing and CRM strategies across three main areas.
Process and Structure.
Advise and lead on implementation of impeccable data integrity, marketing campaign tracking, web analytics and connected CRM systems throughout the entire funnel. Establishing data driven process and structure by laying the technical foundations in the analytics, automation and CRM systems needed to support marketing, sales and growth teams.
Plan and Execute.
Work with both leadership teams on strategic projects to help businesses define a data driven marketing plan, as well as the teams managing the day-to-day delivery of various marketing activities. All with the goal of enabling a more agile, data driven and customer focused approach to growth and marketing efforts.
Optimise and Grow.
Mentorship and coaching of in-house marketing teams on adopting and continuing a data-driven approach. Tracking, analytics, and reporting best practices, ongoing optimisations of channels, campaigns, websites and conversion funnels. Laser focus on generating marketing ROI.
About Me.
Hi, I’m Chris. A creative thinker, data-driven problem solver and an experienced marketing and growth leader across marketing acquisition, CRM, operations, tech and analytics teams.
With over 15 years experience delivering growth and ROI in challenging and diverse B2C & B2B markets across a range of audiences, mediums and industries.
I’ve spent my career in SMBs, startups and scale-ups and have a particular interest and specialism in ensuring connected data and marketing ROI tracking throughout the customer lifecycle. And empowering that data-driven approach in fellow marketeers.
Connect with me on LinkedIn.
About You.
Is your business just getting started in the world of marketing and in need of help developing your campaigns, and tracking return on investment? Are you ready to scale and need to put the foundations, team and knowledge in place to do so? Or do you need leadership through campaigns, establishing a data driven approach or digital transformation projects?
Testimonials
“Chris possesses an impressive depth of knowledge in martech systems, and this expertise played a pivotal role in optimising our marketing operations. His proficiency not only empowered him to provide extensive guidance and support to fellow members of the marketing team but also significantly heightened their overall effectiveness and efficiency.
Beyond simply providing leads generated by the marketing department, he played a pivotal role in conceiving and executing highly successful marketing campaigns. Chris collaborated closely with the sales team to ensure that marketing-sourced leads were not just plentiful but also of the highest quality, resulting in a streamlined and effective sales process. This not only increased marketing-sourced revenue but also brought about a significant enhancement in our overall revenue-generation efforts.
Chris consistently impressed with his exemplary leadership and his capacity to successfully deliver on complex projects. His unwavering dedication, profound expertise, and relentless pursuit of excellence were evident in every facet of his work.
I wholeheartedly recommend him as a strategic thinker with a deep understanding of marketing technology and operations.”
— Calum Geraghty | VP Marketing | Talentful - B2B Talent Consultancy
“Chris worked with Talentful to implement our marketing automation capabilities, systems and processes. After conducting a thorough audit and uncovering the gaps that needed to be plugged, he led external suppliers as well as the marketing and sales teams through a transformative process to kick start Talentful’s inbound lead generation machine.
With the coronavirus pandemic hitting during the middle of the project, Chris brought his experience in growing businesses to bear by additionally supporting our internal marketing team on campaigns. And despite the challenges thrown up by the lockdown, he stayed in close contact with key stakeholders for the core project to still deliver it on time. Chris impressed with his leadership and delivery of a complex project throughout his time with us. I’d be happy to recommend him any time.”
— Phillip Blaydes | Founder & Co-CEO | Talentful - B2B Talent Consultancy
“During his time at Attest, Chris led several important projects and built a high performing team around him. He was instrumental in the planning, delivery and adoption of Salesforce and Pardot across the sales and marketing teams. He also worked cross-functionally at all levels to ensure alignment across our CRM data strategy and tracking needs throughout the company. Chris led our marketing acquisition and nurture strategy and impressed with his analytical approach to targeting, channel selection and partner management. He was also a core member of our website squad, delivering a website redesign project and continual conversion optimisations resulting from his overhaul of the tracking and analytics foundations. Chris is an avid problem solver, with an analytical approach to challenges. He was a highly valued member of the marketing and wider Attest team, with a strong track record of results.”
— Mark Walker | CRO | Attest - B2B SaaS
“Chris was a key part of the creation of Scalable Capital's data driven marketing team. He was integral to the implementation and optimisation of our strategy across every marketing channel and tech system that we used. Through 1 on 1 and team training, he was central to coaching team members on the principles of optimisation, tracking and reporting ROI. Chris spearheaded the drive for tracking and reporting for the marketing team across the business. His data-driven and personable approach during interactions with colleagues throughout the wider business and engaging and informative company-wide MarTech presentations in the wake of GDPR changes, effectively generated buy in for a number of advanced CRM and analytics projects that gave the marketing team an edge. I'd be happy to recommend him any time.”
— Dr Manuela Rabener | CMO & Co-Founder | Scalable Capital - B2C & B2B2C FinTech
“With a deep understanding of performance marketing and optimisation of acquisition channels, Chris was a key member of the team that formed the data led marketing strategy at ATG Media. Both technically and analytically minded whilst also being able to think creatively on how to solve problems, Chris is professional and very personable, a popular member of the team who connected with colleagues at all levels.”